09 of 26 in Work

An AI assistant that triages legal enquiries before a lawyer picks up

A bilingual law firm site in Puerto Rico with a production AI assistant that routes people to the right practice area.

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Edge LegalLegal

Full page, edgelegal.com

The full Edge Legal site, top to bottom.

The client

Edge Legal

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The approach

Most people arriving at a law firm’s website do not know what kind of lawyer they need. They know what happened to them. That gap is where enquiries get lost, and where a great deal of a firm’s time goes.

Edge Legal runs an assistant called Edgy that closes it. Rather than dropping a visitor into a contact form, it asks what they need help with and answers in plain language before routing them to the right part of the firm. It is a small, well-scoped agent doing one useful job, which is the only kind worth shipping.

Under the short answers sits a full retrieval layer over the firm’s own knowledge. Edgy answers briefly because it reads before it speaks, not because it is guessing. And because it understands the details of what a visitor tells it, an enquiry does not arrive as a raw transcript: it lands in the intake system as a ticket with a brief summary of the case, assigned to the right team by case type. The lawyer who picks it up starts from the summary, not from scratch.

What makes that routing possible is that the firm has a shape to route into. The practice is published as three groups rather than a flat list of thirty specialisms: dispute resolution and real estate, healthcare and insurance, and business governance and workforce. The real detail sits under each of them, from FINRA arbitration and title insurance to medical malpractice defence and labour law. Three doors somebody can choose between beats thirty they have to read.

The site is bilingual, English and Spanish, throughout rather than at the landing page, and the firm’s own commentary is published in both. That is not a courtesy in Puerto Rico. It is the difference between a local business owner reading your analysis of a labour ruling and closing the tab. The same pages also have to hold clients on the mainland and further afield, without either audience feeling like the translated one.

Two more decisions sit in the same territory. Enquiries land in the firm’s intake system rather than an inbox, so the assistant’s work does not evaporate at the handover. And the site carries an accessibility layer, which for a firm whose visitors mostly arrive in a bad week is less a compliance box than a design position.

Around the practice pages sit a legal resource hub for business owners and an insights library the attorneys write for. Both exist so the first contact with the firm can be low-stakes and still useful.

Edge Legal on desktop.
Edge Legal on a phone.

Desktop and mobile, the same system

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edgelegal.com

Credits

Client
Edge Legal
Sector
Legal
Services
  • AI agents
  • Web development
  • UI/UX design

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