The store that carried a premium haircare brand online

Me-Mademoiselle is a premium haircare brand, and we designed and built its online store: the look, the structure and the shopping experience. That store was ours.

What happened to it since is a consolidation, not a replacement. The Gebr. Ewald group brought its brands onto one storefront, and Me-Mademoiselle now lives there as its own collection, alongside C:EHKO, KEEN and Überwood. The brand did not move to a competitor and our build was not torn out and redone; the group simply stopped running four storefronts and started running one.

That is why this case ships without a screenshot. The standalone store we built is no longer at an address we can point a camera at, and the group storefront that replaced it is another team’s work. Showing their pixels here would be claiming them. The record is the work, and the trail is the link.