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Custom CRM & ERP

A system that fits the business, instead of the other way round

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In short

Off-the-shelf software fits until it does not, and the seams show in spreadsheet exports, double entry and reports nobody trusts. We map how your business actually runs, then build the system around it: pipeline, stock, billing and reports in one place, migrated data, and a team trained to run it without us.

Deliverables

What you get.

Everything listed here is a thing you can hold: a document, a system, a working piece of software. Not hours, not effort.

  1. 01Process map: how sales, stock, billing and operations actually flow today
  2. 02The core system: the entities, the rules, the permissions
  3. 03Data migration from spreadsheets and legacy tools, verified against the old numbers
  4. 04Dashboards for the questions management asks every week
  5. 05Integrations with the tools that stay: accounting, email, messaging, payments
  6. 06Documentation, training and a handover your team can operate

Capabilities

What we can take on.

The concrete jobs this service covers. Yours is not listed? Ask anyway: the honest answer is often a sibling service.

  • CRM shaped to your pipeline: leads, follow-ups, quotes, renewals
  • ERP for how you operate: inventory, purchase orders, billing, dispatch
  • The spreadsheet pile replaced: one system, one source of truth
  • Role-based access: sales sees sales, accounts sees accounts
  • Reports and dashboards your management actually opens
  • Integrations with what stays: accounting, email, WhatsApp, payment gateways

Process

How we work.

Four stages, one line. The order never changes; the depth does.

  1. 01Map before buildThe real process, its exceptions and its workarounds, on paper first.
  2. 02Core flow firstLead to invoice working end to end before any nice-to-have.
  3. 03Pilot with one teamReal data, real users, parallel run against the old numbers.
  4. 04Iterate monthlyEach release earns its place against usage, not a wishlist.

The working model

Build, measure, ship, again.

Four stages, narrated, with captions. Sound is off until you ask for it.

Why Web Fortuners

Three reasons, checkable.

  1. 01

    Custom is recommended only when off-the-shelf genuinely fails

    We tell you which one you are before quoting either.

  2. 02

    The whole system comes from one engineering team

    Database, permissions, integrations and the reports on top, with nobody else to blame.

  3. 03

    Built to be handed over

    Your data, your codebase, documented, with training included.

FAQ

Questions, answered.

The things people ask before they write to us. Yours is not here? Ask it directly.

Off-the-shelf first, honestly. If a standard CRM fits with light configuration, we say so and set that up instead. Custom earns its cost when your process is the product, like unusual approvals, mixed inventory and service, or pricing rules no template handles.

A first working release of the core flow typically lands in eight to twelve weeks, then iteration in monthly releases. We pilot with one team before a company-wide rollout.

It comes with you. Spreadsheets, old software exports and paper records get cleaned, mapped and migrated, with old and new run in parallel until the numbers agree.

Fixed scope per release, quoted in writing after the process mapping. You approve the scope and the release plan before work begins.

Proof

Where this shipped.

Case studies whose credits list this service. Real sites, real clients, nothing staged.

Brisbane Water Bitumen · Custom software

Brisbane Water Bitumen: the site we built
Custom software
01Brisbane Water Bitumen

A custom CRM, ERP and project management system, built from zero

One system for a civil contractor: enquiry to site visit to quote to job to invoice, with equipment compliance and role-gated access behind it.

  • Custom CRM & ERP
  • Web Development
  • UI/UX Design

The promise

A system that fits the business, instead of the other way round

Next step

What are you building?

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