In short
A storefront has one job: turn intent into orders without getting in the way. We design and build e-commerce on Shopify, WooCommerce and headless stacks, with checkout optimization, payment and logistics integrations, and the analytics to keep improving conversion after launch.
Deliverables
What you get.
Everything listed here is a thing you can hold: a document, a system, a working piece of software. Not hours, not effort.
- 01Storefront design and build, theme or headless, matched to catalogue size and team skill
- 02Checkout and cart optimization, the highest-leverage screens in the store
- 03Payment, shipping and logistics integrations done properly
- 04App and pixel audit: everything measured, nothing dead weight
- 05Migration with URL and ranking preservation, if you are moving platforms
- 06Analytics wired to revenue, so every later decision has data behind it
Capabilities
What we can take on.
The concrete jobs this service covers. Yours is not listed? Ask anyway: the honest answer is often a sibling service.
- Storefronts on Shopify or a headless stack, whichever fits
- Product catalog architecture that stays sane at scale
- Checkout flows tuned so people finish them
- Subscriptions and repeat-purchase mechanics
- Inventory, shipping and payment integrations
- Post-purchase email flows that bring people back
Process
How we work.
Four stages, one line. The order never changes; the depth does.
- 01Audit the funnelWhere buyers drop today, and what that drop is worth.
- 02Fix the money screens firstProduct, cart, checkout. The homepage can wait its turn.
- 03Build to a budgetSpeed is a conversion feature, so it is enforced like one.
- 04Measure after launchThe first ninety days of data decide the optimization roadmap.
The working model
Build, measure, ship, again.
Four stages, narrated, with captions. Sound is off until you ask for it.
Why Web Fortuners
Three reasons, checkable.
- 01
Tenderflame, a decorative fireplace brand sold in over 500 stores across Europe, runs on our storefront work
It is live and you can inspect it.
- 02
We treat app bloat as a cost you are paying, because it is
Expect us to delete more than we add.
- 03
Design and engineering are one team
The store looks considered and converts, not one at the expense of the other.
FAQ
Questions, answered.
The things people ask before they write to us. Yours is not here? Ask it directly.
Shopify for most stores, WooCommerce where WordPress already runs the business, headless when the storefront experience is the differentiator and the catalogue justifies it. We recommend against headless more often than we recommend it.
Yes. Products, customers, order history and, most importantly, your search rankings. Migrations are planned around URL preservation and redirect maps, because a beautiful new store that loses its rankings is a step backwards.
App and pixel audits are part of the build. Most slow stores are not slow because of the theme; they are slow because of what got installed over the years. We measure everything and remove what does not pay rent.
Fixed scope for the build, quoted in writing. Ongoing optimization can run as a monthly engagement tied to the metrics we agree to move.
Proof
Where this shipped.
Case studies whose credits list this service. Real sites, real clients, nothing staged.
Engineering pillar
It ships, or it does not count.
Astro and Next.js, storefronts, cloud and security. The performance budget is enforced before launch, not audited after it.
- 12Web DevelopmentFast, secure sites built on modern and proven stacks
- 14Cloud & DevOpsAWS, Azure and GCP infrastructure, managed right
- 15CybersecurityAudits, pentesting and 24/7 resilience
- 16Mobile AppsiOS and Android apps built once, built properly
- 17Employee Tracking SystemsAttendance, field work and output, visible in one place
- 18Custom CRM & ERPA system that fits the business, instead of the other way round