05 of 7 in Growth

Data & Analytics

Dashboards and insight you can actually act on

In production

In short

Most companies are drowning in dashboards and starving for answers. We fix tracking, build dashboards your team actually opens, sort out attribution you can trust, and layer AI-assisted analysis on top, so your data turns into decisions instead of decoration.

Deliverables

What you get.

Everything listed here is a thing you can hold: a document, a system, a working piece of software. Not hours, not effort.

01Analytics audit: what is tracked, what is wrong, what is missing
02Tracking implementation done right: events, conversions, consent-aware tagging
03Dashboards per audience: the founder view, the marketing view, the ops view
04Attribution you can defend: what actually drove the sale, stated with its uncertainty
05AI-assisted analysis: anomaly alerts, plain-language digests, questions answered over your data
06Documentation and training, so the numbers survive staff changes

Capabilities

What we can take on.

The concrete jobs this service covers. Yours is not listed? Ask anyway: the honest answer is often a sibling service.

Analytics setup that answers questions instead of creating them
Dashboards for the five numbers you actually act on
Conversion tracking from first visit to signed deal
Search and behavior reporting, in plain language
Data cleanup and migration from tools you have outgrown

Process

How we work.

Four stages, one line. The order never changes; the depth does.

01Start from decisionsWe list the questions the business actually asks, then instrument to answer them.
02Repair the foundationTracking is fixed and verified before any dashboard is drawn.
03Build one dashboard per audienceFewer charts, more answers, each with an owner.
04Add the AI layer lastInsight on top of clean data, never on top of noise.

The working model

A flywheel, not a campaign.

Four stages, narrated, with captions. Sound is off until you ask for it.

Why Web Fortuners

Three reasons, checkable.

01
Growth, engineering and AI are one practice here
The tracking, the dashboards and the analysis layer are built by the same team that fixes your funnels.
02
We name the uncertainty
An attribution model that pretends to certainty is lying to you, and ours say what they know and what they guess.
03
No chart without a decision attached
If a metric cannot change what you do next, it does not make the dashboard.

FAQ

Questions, answered.

The things people ask before they write to us. Yours is not here? Ask it directly.

Usually, yes. The audit separates what is misconfigured from what is missing. Most setups need repair and discipline more than replacement, and you keep your historical data wherever possible.

The few that change decisions. We define them with you from the business model backwards: acquisition, activation, revenue, retention, and the one or two numbers per team that move those. Everything else is decoration.

As an analyst that never sleeps: anomaly detection, natural-language questions over your data, and weekly digests that surface what changed and why it might matter. A human reviews everything before it reaches you.

The audit and tracking foundation are a fixed scope, quoted in writing. Dashboards and ongoing insight run as a monthly engagement.

Proof