Which platforms should we be on?

Fewer than you think. The audit looks at where your audience actually spends time and where your content can win, then we commit to one or two channels done properly instead of five done thinly.

Do you handle video content?

Yes. Short-form video is the highest-leverage format on every platform right now, and we script, produce and edit it in-house, including motion graphics built with our own programmatic video pipeline.

How do you measure social success?

Against what it was for: reach that grows, engagement from the right people, and traffic or leads that trace back. Follower counts alone are a vanity metric and we report them last.

A fixed monthly retainer covering an agreed output of content and community management, scoped in writing. You always know what a month buys.

03 of 7 in Growth

Social Media

Content and community that earn attention

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In production

In short

Social media punishes two things: inconsistency and sounding like a press release. We handle strategy, content production and community management across the platforms your audience actually uses, in a voice that sounds like a company worth following, at a cadence you can sustain.

Deliverables

What you get.

Everything listed here is a thing you can hold: a document, a system, a working piece of software. Not hours, not effort.

01Channel strategy: which platforms, why, and what winning there looks like
02A content system: pillars, formats and a calendar your team can see months ahead
03Content production: copy, design and short-form video, made in-house
04Community management: replies, conversations and escalation paths
05Monthly reporting against business outcomes, not just reach
06A voice that stays yours across every channel

Capabilities

What we can take on.

The concrete jobs this service covers. Yours is not listed? Ask anyway: the honest answer is often a sibling service.

Channel strategy: where to be, and where not to bother
Content calendars you can sustain
Profile and post design systems in your brand
Community management playbooks for the comments section
Founder-led content coaching: your voice, our structure

Process

How we work.

Four stages, one line. The order never changes; the depth does.

01Audit the audienceWhere they are, what they engage with, what your competitors get away with.
02Build the content systemPillars and formats first, so no week starts from a blank page.
03Produce and publishConsistency is the strategy; the calendar is sacred.
04Review monthlyWhat earned attention, what fell flat, and what we change next.

The working model

A flywheel, not a campaign.

Four stages, narrated, with captions. Sound is off until you ask for it.

Why Web Fortuners

Three reasons, checkable.

01
Design, video and copy are one team here
The content looks, sounds and moves like one brand.
02
We produce our own short-form video in-house
That includes the programmatic pipeline behind this site's own films.
03
We would rather run two channels well than five badly
The strategy will say exactly that, even when it means recommending less.

FAQ