02 of 7 in Growth

Performance Marketing

Paid campaigns measured to the rupee

In production

In short

Paid media is the fastest way to learn and the fastest way to burn money, and the difference is measurement. We run Google Ads, Meta and LinkedIn campaigns against clear targets, with attribution you can actually read and reporting that shows spend next to revenue, not next to applause.

Deliverables

What you get.

Everything listed here is a thing you can hold: a document, a system, a working piece of software. Not hours, not effort.

01Account audit or clean setup, with conversion tracking that survives an audit
02Campaign strategy: channels, budgets and targets, written down before spend starts
03Creative and copy testing, structured so you learn what works, not just what ran
04Landing page recommendations, because the click is only half the cost
05Weekly reporting on spend, revenue and cost per result, in a dashboard you own
06Honest scaling advice: when to push, when to hold, when to stop

Capabilities

What we can take on.

The concrete jobs this service covers. Yours is not listed? Ask anyway: the honest answer is often a sibling service.

Google and Meta campaigns, set up and run
Landing pages built for the ad, not reused from the site
A/B testing programs with real sample sizes
Budget tracking to the last click
Monthly reporting that says what worked and what we stopped doing

Process

How we work.

Four stages, one line. The order never changes; the depth does.

01Fix measurement firstIf the tracking is wrong, every later decision is fiction.
02Test small, learn fastNarrow audiences, controlled budgets, clear hypotheses.
03Scale only what returnsBudget follows evidence, and we show you the evidence.
04Review the whole funnelA campaign is only as good as the page it lands on, and we say so.

The working model

A flywheel, not a campaign.

Four stages, narrated, with captions. Sound is off until you ask for it.

Why Web Fortuners

Three reasons, checkable.

01
Growth and engineering are one studio
Tracking, landing pages and site speed get fixed in the same room as the campaigns.
02
Your accounts, your data, your dashboard
If we part ways, everything stays with you.
03
We will tell you when paid is the wrong channel
Sometimes the honest answer is to fix the site first, and we sell that answer too.

FAQ

Questions, answered.

The things people ask before they write to us. Yours is not here? Ask it directly.

Enough to learn, which depends on your cost per click and how much data a decision needs. We tell you the honest minimum in the first conversation, and if paid is the wrong channel for you right now, we say that instead.

Wherever your buyers already are, proven with small tests first. Google for intent, Meta and LinkedIn for demand creation. We start narrow and scale what returns, never the other way around.

You see spend, revenue and cost per result, weekly, in a dashboard you own. No agency-markup fog, no vanity metrics, and access to the ad accounts stays with you.

A fixed monthly management fee, quoted in writing. Ad spend goes directly to the platforms from your accounts; we never touch the money.

Proof