04 of 7 in Growth

Lifecycle Marketing

Email, SMS and automation that bring customers back

In production

In short

Acquiring a customer costs more than keeping one, and lifecycle marketing is the keeping. We build email flows, DLT-compliant SMS and automation that turn one-time buyers into repeat customers: welcome, abandoned cart, post-purchase, win-back, each one earning its place or getting cut.

Deliverables

What you get.

Everything listed here is a thing you can hold: a document, a system, a working piece of software. Not hours, not effort.

01Lifecycle audit: where customers drop off, and what bringing them back is worth
02The core flows: welcome, abandoned cart, post-purchase, win-back, re-engagement
03Email and SMS copy in your voice, designed to be opened, not tolerated
04DLT-compliant SMS setup for the Indian market, done properly
05Segmentation and automation logic your team can understand and adjust
06Reporting per flow: revenue attributed, not just opens and clicks

Capabilities

What we can take on.

The concrete jobs this service covers. Yours is not listed? Ask anyway: the honest answer is often a sibling service.

Welcome sequences that earn the second email
Abandoned cart and browse follow-ups
Post-purchase flows that turn one order into two
Win-back campaigns for customers gone quiet
A newsletter program with a reason to exist
Segmentation and triggers, so the right mail goes to the right person

Process

How we work.

Four stages, one line. The order never changes; the depth does.

01Map the lifecycleEvery stage from first visit to repeat purchase, with the drop-offs priced.
02Build the money flows firstCart and welcome flows usually repay the engagement on their own.
03Write like humansEvery message is edited to sound like your brand, not like automation.
04Prune ruthlesslyA flow that does not earn gets fixed or deleted, and the report says which.

The working model

A flywheel, not a campaign.

Four stages, narrated, with captions. Sound is off until you ask for it.

Why Web Fortuners

Three reasons, checkable.

01
Copy, design and engineering are one studio
The emails look right, read right and render right in every client.
02
We report revenue per flow
If a message cannot be tied to money, we do not pretend it works.
03
Compliance is handled, not assumed
DLT for SMS in India, consent and unsubscribe hygiene, everywhere.

FAQ

Questions, answered.

The things people ask before they write to us. Yours is not here? Ask it directly.

With the welcome flow and one honest regular send. Most lists are not dead, just neglected; the first month tells us what your audience responds to, and the automation grows from there.

For transactional and time-sensitive messages, yes, and we handle DLT compliance properly so messages actually land. For everything else, we tell you honestly when email or WhatsApp does the job better.

The one you already pay for, in most cases. We are platform-agnostic; the flows and the copy matter more than the logo on the dashboard, and we migrate only when the tool is genuinely the limit.

Setup of the core flows is a fixed scope, quoted in writing. Ongoing sends and optimization run as a monthly engagement.

Proof