06 of 7 in AI

Workflow Automation

End-to-end business processes automated with AI in the loop

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In short

The unglamorous automations pay for themselves fastest: document processing, order handling, reporting pipelines, cross-tool syncs. We map the process end to end, automate the repeatable 80 percent with AI in the loop, and design clean human handoffs for the rest.

Deliverables

What you get.

Everything listed here is a thing you can hold: a document, a system, a working piece of software. Not hours, not effort.

  1. 01Process mapping: the real workflow, its exceptions and its hidden costs, on one page
  2. 02Automation build connecting your existing tools: forms, email, spreadsheets, CRM, accounting
  3. 03AI steps where judgment is needed at scale: classification, extraction, drafting, triage
  4. 04Human checkpoints for everything irreversible or uncertain
  5. 05Monitoring and alerting, so a silent failure never reaches a customer
  6. 06Documentation and training for the people who inherit the process

Capabilities

What we can take on.

The concrete jobs this service covers. Yours is not listed? Ask anyway: the honest answer is often a sibling service.

  • Email and form routing: every message lands where it should
  • Document generation from your data: quotes, contracts, reports
  • Scheduled reports that arrive without anyone assembling them
  • Sync between the tools you already pay for
  • Approval chains that do not rely on someone remembering
  • Built on n8n, Make or custom code, whichever will last longer

Process

How we work.

Four stages, one line. The order never changes; the depth does.

  1. 01Time the current processWhat it costs today, in hours and errors, becomes the baseline the automation is judged against.
  2. 02Automate the spine firstThe happy path ships early; edge cases route to humans until they are understood.
  3. 03Add AI where it earns its placeClassification and extraction, measured against the baseline.
  4. 04Hand over the controlsYour team owns the checkpoints, the alerts and the kill switch.

The working model

The harness, drawn.

Four stages, narrated, with captions. Sound is off until you ask for it.

Why Web Fortuners

Three reasons, checkable.

  1. 01

    We automate against a measured baseline

    The result is a number you can check, not a feeling.

  2. 02

    The 80/20 split is deliberate

    Chasing the last 20 percent of edge cases is where automation budgets go to die, and we say so up front.

  3. 03

    Engineering and AI are one team here

    The integration work and the model work never get to blame each other.

FAQ

Questions, answered.

The things people ask before they write to us. Yours is not here? Ask it directly.

High volume, rule-based most of the way, and painful when done at scale: document intake, order processing, reporting, data sync between tools. The scoping workshop ranks yours on exactly those axes.

No. Automation connects the tools you already run. Replacing a tool is only ever recommended when the tool itself is the bottleneck, and we say that in the scope, not halfway through the build.

The system is designed for it: confidence thresholds route uncertain items to a human queue, every action is logged, and nothing irreversible runs without an approval step.

Fixed scope per workflow, quoted in writing. We price the automation, not the hours we think we can bill.

Proof

The pillar at work.

No case study credits this exact service yet. These credit its siblings in the AI pillar: same studio, same standards.

Performa Sports · Sports technology

Performa Sports: the site we built
Sports technology
01Performa Sports

API and playback engineering for a coaching platform trusted by national teams

API improvements, new API-powered sites and solutions, and video playback updates for a coaching analytics platform used by the Irish FA, Ulster University, Derry City FC and Panathinaikos.

  • API Integration & Implementation
  • Web Development
  • Product engineering
Performa Sports: the site we built
Sports technology
02Performa Sports

A livestream where every tagged moment is one click from a clip

A livestream and analysis system for a county GAA setup: the match broadcasts through Mux, events tagged on the iPad app list beside it in real time, any event jumps to its second in the video, and any moment downloads as a clip.

  • Product engineering
  • API Integration & Implementation
  • Web Development

Next step

What are you building?

Send the brief, or just the problem. We reply in one email, from a human.

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